16 Clever Ways to Repurpose Your Content and Reach a Wider Audience

May 19

In the current digital era, producing quality content across multiple platforms is crucial to building your brand. But it can be difficult and time-consuming to come up with unique ideas for each platform.

Luckily, you don’t have to come up with a new message every time. Instead, you can simply repurpose your content to be optimized for each format.

Repurposing your blog content is a clever and effective way to expand your reach and engage with a wider audience. By repurposing content, you can create new and valuable content for your audience while saving time and effort.

Below, we will explore 16 clever content repurposing techniques to expand your audience and grow your following. Whether you have a blog post, social media content, webinar, podcast, video, or infographic, there are many creative ways to repurpose your content and maximize its potential.

Let's dive in!

Benefits of Repurposing Content

Repurposing content is an innovative and efficient way for creators to expand their reach and engage with a broader audience. Instead of starting from scratch, creators can use their existing content to create new and valuable content for their audience. Here are some of the benefits of repurposing content.

Repurposing content:

● Saves time and effort otherwise spent on creating new content.

● Reinforces key messages and ideas across different platforms and channels, increasing brand awareness and recognition.

● Attracts new followers and subscribers who may have missed the original content.

● Helps to breathe new life into old content, making it more relevant and valuable to current and potential audiences.

● Provides an opportunity to experiment with different formats and mediums, such as turning a blog post into a video or a podcast.

By content repurposing, creators can unlock their full potential and reap the benefits of a wider reach and engagement, all while saving time and effort.

How to Start Content Repurposing

Repurposing content is a valuable strategy for maximizing the impact of your existing content and reaching a wider audience. By creating new, relevant content from existing pieces, you can save time and effort while still providing value to your audience. If you're interested in repurposing your content, but don't know where to start, here's a guide to help you get started.

1. Determine Your Goals and Audience

Before repurposing your content, it's crucial to determine your goals and audience. Ask yourself what you want to achieve with repurposing, such as driving traffic to your website or increasing engagement on your social accounts. This will help you to choose the most effective repurposing strategies and formats that will resonate with your target audience.

2. Audit Your Existing Content for Repurposing Opportunities

To uncover the potential for repurposing content, you must thoroughly review your existing content library. Look for pieces that have performed well or have relevant information that could be expanded upon with new ideas. Then, using these pieces, identify ways to update, improve or combine content to create new and valuable social media content.

3. Choose Your Repurposing Strategies Based on Keyword Research

Did you know that 75% of people never scroll past the initial page of search results? Therefore, keyword research is critical to help your repurposed content rank higher on search engines and attract more traffic to your website. Keyword research tools such as Google Analytics can help you identify high-performing keywords your audience frequently searches for. Then, incorporate them into your repurposing strategy.

4. Create a Content Repurposing Plan and Schedule to Maximize SEO Benefits

Developing a repurposing plan and schedule can help you maximize the SEO benefits of your content. By mapping out your repurposing strategy in advance and setting a schedule, you can ensure that your content is being repurposed effectively and consistently. This will help improve your website's search engine rankings and attract a broader audience to your content.

Determining Which Content to Repurpose

Review your analytics to identify high-performing content that resonates with your audience to determine which content to repurpose. You can also look for gaps in your content library that can be filled with repurposed content.

Another approach is to consider the format of your content and identify pieces that can be easily adapted into different formats, such as turning a blog post into a video.

Additionally, consider updating outdated content with fresh insights, new ideas, and statistics to make it more relevant to your current audience. By selecting the right content for repurposing, you can maximize the impact of your efforts and attract a wider audience.

Ways to Repurpose Blog Post Content

Blogging is a popular content marketing strategy, but what do you do with old blog posts that may no longer be getting the traffic they once did? The answer is to repurpose them!

In this section, we'll explore several ways to repurpose long form blog posts and post content to help you reach a wider audience and maximize the value of your content.

1. Record a Video

One way to repurpose blog post content is to record a video of yourself discussing the topic in more detail. Videos can be uploaded to YouTube, embedded in blog posts, and shared on social platforms to reach a broader audience and cater to different learning preferences. Additionally, videos can help establish a personal connection with your audience and build trust in your brand.

2. Develop Gated Content

Another way to repurpose blog post content is by developing gated content like e-books, whitepapers, and case studies. Gated content can help generate leads by offering valuable and in-depth information in exchange for contact information. This repurposing of blog content strategy also provides a way to showcase your expertise on a particular topic, ultimately building trust with your audience and potential customers.

3. Create a Podcast Episode

Creating a podcast episode is a great way to repurpose old blog post content and reach a new audience. Podcasts have become increasingly popular, offering a convenient way for people to consume content while on-the-go. By repurposing blog post content into a podcast, you can cater to different learning preferences and provide more value to your audience. Additionally, podcasts provide a way to showcase your personality and voice, ultimately building a stronger connection with your listeners.

4. Answer a Quora Question

Repurposing blog post content to answer Quora questions is an effective way to increase your visibility and authority in your niche. Quora is a popular question-and-answer platform where people can ask and answer questions on any topic.

By identifying relevant questions and providing insightful answers based on your original blog post content, you can showcase your expertise and drive more traffic to your original post or website. Additionally, answering Quora questions can help you connect with a new audience and build relationships with potential customers or clients.

Repurposing Content for Social Media Posts

Technology is a powerful tool for content promotion, and repurposing your existing content for social media, such as in the form of a Twitter thread, can help maximize its reach and impact.

By repurposing content for social media, you can create a consistent brand voice across different channels and multiple platforms. Below, we will explore seven ways to repurpose content for social media to engage your audience and increase your social presence.

1. Develop Quote Graphics

One way to repurpose any blog content for social posts is by developing quote graphics. You can select an interesting or insightful quote from your blog post and create a graphic with the quote overlaid on an eye-catching image. Quote graphics are highly shareable and can generate engagement on social media.

2. YouTube or Podcast Features

Clipping videos or podcasts to feature on social media is a great way to repurpose your content and reach a wider audience. By selecting key moments or highlights, you can create short and engaging clips that capture the attention of social media users. These clips can be shared on multiple platforms, such as an Instagram, Facebook, and Twitter account, to promote your original content and drive traffic to your website or podcast platform.

3. Create Social Media Series

Creating a social media series is an excellent way to repurpose content and engage your followers. With a series, you can break down your content into smaller, more digestible pieces and blog post them over a period of time.

This strategy can help you reach a broader audience, as people are more likely to engage with shorter, more focused content tailored to their interests. . Creating content in a series allows you to build a loyal following by establishing yourself as an authority in your niche.

4. Share Statistics

Consider sharing statistics related to your industry or niche to add credibility to your social posts and draw attention to your brand. For example, repurpose existing data from blog posts, case studies, or research reports and present them in visually appealing infographics or charts.

Then, take key findings and share them online with a catchy headline or a thought-provoking question to encourage engagement and spark conversations. By repurposing statistics, you can establish yourself as a thought leader in your field and build a strong following.

Use Podcast Episodes for Greater Outreach

If you have a podcast, maximizing its potential reach is useful. Repurposing podcasts can help you do just that.

In this section, we'll explore a few ways to repurpose your podcast content to increase your outreach and engagement.

1. Video Record Your Podcast

One way to repurpose your podcast content for greater outreach is by video recording the podcast. This can help to reach a wider audience and expand your online presence. By uploading these videos on various social and blogging platforms, you can capture the attention of your audience and increase your brand's visibility.

2. Develop a Webinar or Workshop

Repurposing podcast episodes into a webinar or workshop effectively reaches a new audience and provides valuable content. You can use the content from your podcast to create a presentation and use a live webinar or workshop to expand on the topic and engage with your audience in real time. This can also initiate networking opportunities with other professionals in your industry.

3. Generate Blog Content

Transcribing podcast episodes into blog posts can be a highly effective way to repurpose content and broaden your reach. It provides added value to your audience, who may prefer reading a new post over listening, and allows you to target new keywords for better SEO. In addition, by repurposing your podcast into blog posts, you can expand your content library and reach new audiences who may have otherwise missed your podcast.

4. Feature on Social Media

Once you've recorded a podcast, repurposing it for social media is an excellent way to boost its reach. You can create short clips from the episode to share on social media platforms like Instagram, Twitter threads, and Facebook.

This will help to increase engagement and attract new listeners to your podcast. You can also use these clips to promote upcoming episodes, create a buzz and keep your audience engaged.

YouTube Video Repurposing

YouTube is one of the most popular video platforms on the internet. It boasts billions of users worldwide. If you're creating video content for your YouTube channel, you can leverage that content by repurposing it into other formats.

Repurposing your YouTube videos can help you reach a wider audience, increase engagement, and drive traffic to your website or social profiles.

1. Transcribe the Video

Transcribing a video can serve as a basis for creating blog content, social media captions, and email newsletters. It can also make the video more accessible to a broader audience, as some people may prefer reading over watching videos. Moreover, adding captions to the audio file or video can improve its SEO ranking and make it easier to consume in sound-sensitive environments.

2. Clip Shorts for Social Media Posts

When repurposing YouTube videos, a great way to engage your audience on social media is to create short clips from your videos. These clips could be funny or informative moments from your video and are perfect for sharing on platforms like TikTok, Instagram Reels, and Twitter. You can even add captions or subtitles to increase visual content and accessibility to a wider audience.

3. Create a Podcast

If you have a YouTube channel with high-quality video content, you can easily repurpose it to reach a new audience as a podcast. Simply extract the audio from the video, edit it for a podcast format, and publish it on popular podcast platforms. This can expand your reach and engage with a new audience who prefers audio content over video.

4. Organize a Presentation

One effective way to repurpose a video is to organize a presentation. For example, you can create a slide deck from the video's main points and visuals to deliver information on the topic.

This is a great way to expand the reach of the original video content and deliver it in a new format that may resonate with a different audience. Plus, you can use the presentation as a lead magnet or gated content to generate new leads for your business.

Begin Repurposing Media Content Today

Repurposing content is a powerful strategy for maximizing your content's reach, improving your search engine optimization (SEO) efforts, and connecting with your audience. You can amplify your message, improve your credibility, and increase your online visibility by taking advantage of the many opportunities to repurpose content, including developing new formats such as videos, blog posts, podcasts, webinars, or workshops.

Additionally, strategically repurposing your content across various marketing channels can broaden your audience and drive more traffic to your website. With the right approach, repurposing content can be a cost-effective way to create high-quality content and increase engagement with your site visitors and audience.

If you are interested in repurposing your content, work with us at Onword Copy! We can help you transform a singular topic into an informational blog post, video script, IG caption, LinkedIn post, and more!

Victoria Mongiardo