9 Compelling Reasons Why Your Business Needs A Blog

May 19

Still pondering whether or not your small and medium-sized enterprises (SMEs) should start a blog? It's time to hop off the fence. While maintaining a regular blog takes effort and commitment, the returns are just too good to pass up.

Content marketing via a blog is an excellent way to spread the word about your products and services to potential customers, boost your results on search engines, and increase website traffic. Every blog post is an opportunity to build your brand's voice, engage your target audience, and become one of the authoritative websites in your field.

So, what are you waiting for? With so many benefits of blogging, it makes no sense to delay any longer. It's time to start blogging. Read on for a list of compelling reasons why your business needs a blog.

1. Blogs help drive traffic to your website

Driving organic traffic to a website is a top priority in marketing strategy. Blogs help drive traffic to a site because they are written about topics people search for.

One of the top drivers of organic traffic for websites is "long tail keywords"—phrases containing three to five keywords that are among the most searched on the internet. Blog posts give your site an opportunity to include these keywords, which can help drive organic traffic to your site.

Website traffic also depends on customers coming back more than once. While a landing page provides immediate information to consumers, an informative blog with relevant content will keep customers coming back again and again. New visitors will arrive at your website via a blog post and may stay to peruse information about your products and services.

By continuing to churn out new content, business blogging helps increase website traffic as users regularly flock to the blog for new information and fresh blog content. Including more relevant links and useful content will ensure that your blog helps attract new users to your website on a regular basis.

2. Blogs help with SEO

Search engine optimization is an essential piece of digital marketing strategy. The Google algorithm, and the algorithms used by other search engines, are complicated and based on many factors. Internal linking, inbound linking, and publishing regular, high-quality content are primary factors in driving your website up the search engine results page.

Blogging is an excellent way to provide your company website with all these things. While some factors in SEO are outside of your direct control (like external linking), factors like internal links, use of rich keywords, and publishing consistently fresh blog content are all things that can be fully controlled on a company blog.

Blogging helps with link building, and a successful blog with high-quality content can help drive more traffic to your site. Not only does useful content encourage users to stay on the page—a factor known as dwell time—it also encourages other websites to link to your page. When other websites link to your page, it's called a backlink. Search engines consider this a "vote" for your page's content, and it is one factor considered when developing search rankings.

The bottom line is that your website's SEO is a major factor in driving traffic to your website. Writing consistent, high-quality blog posts will do wonders for your search engine optimization strategy.

3. Blogs build authentic connections with customers

A well-written blog post provides valuable content to users. Potential customers and existing customers alike will come to trust your brand if it publishes high-quality content on a regular basis. Paid advertisement has its place but tends to only draw attention to a product for as long as the campaign runs. Business blogging, on the other hand, develops relationships with customers as they come back for each and every blog post.

The connection customers feel with the brand is based on the quality of the blog content. Being able to speak directly to the needs of consumers is a huge advantage, allowing readers to feel understood by and connected to a brand. This sort of connection is difficult to create outside of content marketing, and business blogging is one of the best ways to achieve this.

4. Blogs let you update people about your business

Blogs let you create content about new goods and services that static websites simply don't have room for. Because blogs are updated regularly with new content, they are a place where customers can go to learn about the latest business updates. Along with email marketing, blog posts are a huge opportunity to tell new customers and current customers about the latest products and services you offer.

The fact that blog posts are dynamic, with constantly updated information, is one of the big benefits of blogging. Along with social media and email marketing, blogging is one of the best ways to keep your current customers updated about your latest offerings, news, and updates.

5. Blogs help build social media presence

Social media marketing is an important aspect of any business's digital marketing strategy. One difficulty of maintaining a social media presence is finding content to post about. Blogging can help businesses solve this problem. Blog posts can usually be repurposed into social media content, which will help grow your presence on social media and help drive customer engagement.

A business blog and social media marketing are similar in that they both create a direct line of communication with consumers. In many ways, blogging and social media are complementary pieces of a digital marketing strategy. Most businesses would benefit from maintaining both a blog and an active social media presence at the same time.

6. Blogs save time for your employees

Blogging helps answer questions that your employees and sales representatives might otherwise have to answer over and over. Blog posts are an excellent place to address commonly asked questions that sales teams hear over and over again.

While a blog post can help share company news or thoughts from industry leaders, it can also address the bread-and-butter questions that your employees need to answer on a daily basis. Providing a link to a blog post is far easier than explaining a complicated aspect of your product over and over again. Providing a space for this kind of information is one of the major benefits of blogging.

7. Blogs build brand identity and establish your brand's voice

Blogging for business can help establish your brand and voice as an authority in a certain field. Creating content on industry trends can help establish your brand as knowledgeable and authoritative and can establish your online visibility as an industry leader or industry expert.

While brand identity is usually something labored over by marketing teams for many hours or days, blogging for business helps establish another type of brand identity naturally. As your business continues to publish new content, your company's voice will naturally emerge over time. New customers and existing companies will feel an authentic sense of connection because the brand identity is organic, based in helpful information rather than image.

8. Blogs are effective at driving sales

Not only are blogs good at providing information and increasing online visibility for your business, but blogging can also help increase sales. A survey conducted by HubSpot found that 56% of surveyed consumers said that they have made a purchase after reading a blog post.

Blogs can lead to more sales because they are a form of content marketing. They raise awareness about a product or service and help increase new business by driving organic traffic to a site. Content creation on a business blog is a great way to introduce a product to new customers.

9. Blogs keep working long after they're published

One of the best benefits of blogging is that a published blog post remains a driver of traffic long after it has been published. While creating new content consistently is vital for creating a successful blog, the old content remains engaged with returning keywords and drawing attention to a website.

While paid advertisements can only draw attention to your business while you are paying for them, a blog post remains on the internet and continues to draw potential customers to your site for as long as the blog remains posted.

Writing on evergreen topics that users will continue to search for in the future ensures that your blog will keep drawing new visitors to your site for the foreseeable future.

Launch Your Blog With Onword Copy

Starting a blog can seem intimidating. There's nothing worse than starting a blog, not knowing what to write about, running out of content, and leaving it inactive on your business's website.

Maintaining an active blog requires time, effort, and creativity. You need to constantly think of creative ways to publish fresh and interesting content that your audience will love.

However, the benefits of blogging are just too large to ignore. Given blogging's numerous benefits, businesses of every industry have the ability to benefit from starting a blog.

So get started on writing today or hire a copywriting agency such as Onword Copy to help you plan and execute successful, SEO-optimized blog. With Onword Copy, you can ensure your blog is active, consistent, and engaging.

Victoria Mongiardo